![H&M COLLABORATES WITH LIYA KEBEDE’S LEMLEM FOR A JOYFUL, LAIDBACK WOMEN’S COLLECTION MADE FROM MORE SUSTAINABLE MATERIALS](https://images.squarespace-cdn.com/content/v1/50c4c4bae4b0e98ba8aae502/1619120881313-E0NEJKGG17Z64DQNR19X/1163-Aida-A4-72-dpi-Landscape-2.jpg)
H&M COLLABORATES WITH LIYA KEBEDE’S LEMLEM FOR A JOYFUL, LAIDBACK WOMEN’S COLLECTION MADE FROM MORE SUSTAINABLE MATERIALS
H&M collaborates with lemlem, the womenswear brand founded by Ethiopian supermodel, actress and women’s empowerment advocate Liya Kebede.
![H&M’S COLOUR STORY COLLECTION PUTS A CONTEMPORARY, SUSTAINABLE SPIN ON COLOUR DYEING TECHNIQUES](https://images.squarespace-cdn.com/content/v1/50c4c4bae4b0e98ba8aae502/1618516308827-34TLYPUME8JDKG5ZFRWX/2073-Innovation-Portrait-Campaign-Images-72ppi-01.jpg)
H&M’S COLOUR STORY COLLECTION PUTS A CONTEMPORARY, SUSTAINABLE SPIN ON COLOUR DYEING TECHNIQUES
H&M announces the latest Innovation Stories collection, Colour Story. Following the first drop Science Story, the second drop celebrates new, more sustainable methods of working with colour.
![H&M JOINS FORCES WITH MAISIE WILLIAMS AS GLOBAL SUSTAINABILITY AMBASSADOR TO CHANGE THE FUTURE OF FASHION](https://images.squarespace-cdn.com/content/v1/50c4c4bae4b0e98ba8aae502/1618345906579-9NB4ILJ1E5DSWFO9WLI1/5243-campaign-image-high-s-1.jpg)
H&M JOINS FORCES WITH MAISIE WILLIAMS AS GLOBAL SUSTAINABILITY AMBASSADOR TO CHANGE THE FUTURE OF FASHION
H&M announced a partnership with Maisie Williams to lead a worldwide initiative towards a more sustainable fashion future. In a major effort towards meeting the goal of only using recycled or other sustainably sourced materials by 2030,
![Diane von Furstenberg x H&M HOME: Fashionably stylish interior](https://images.squarespace-cdn.com/content/v1/50c4c4bae4b0e98ba8aae502/1617741131102-G7KNX97W39MD6PICVZ3D/hmgoepprod+%284%29.jpeg)
Diane von Furstenberg x H&M HOME: Fashionably stylish interior
Her prints are bold and her words are powerful. Tag along when the iconic designer Diane von Furstenberg opens her home to reveal her H&M HOME collaboration — a unique collection of interior pieces.
![GOOD NEWS X H&M: A UNISEX COLLECTION WITH A SMALLER ENVIRONMENTAL FOOTPRINT](https://images.squarespace-cdn.com/content/v1/50c4c4bae4b0e98ba8aae502/1617307123717-4SXG4TM3M3MAUSTRCL5S/3103-PR-Toolbox-Landscape-6.jpg)
GOOD NEWS X H&M: A UNISEX COLLECTION WITH A SMALLER ENVIRONMENTAL FOOTPRINT
The British footwear brand, Good News known for its playful, retro-inspired trainers and unwavering commitment to sustainability collaborated with H&M. This is H&M’s first ever shoe collaboration featuring innovative materials like Bananatex® — fibre from banana plants — and the vegan grape leather Vegea™. The unisex collection will be available on hm.com and in selected stores from 1* April.
![H&M SPRING 2021 DRIVES INNOVATION IN SUSTAINABILITY FURTHER — WITH A FASHION-FORWARD SPORTY MINIMALIST 90S VIBE](https://images.squarespace-cdn.com/content/v1/50c4c4bae4b0e98ba8aae502/1616794204509-K6USPSBHG4D9AVN5OHCV/1103-Spring-Fashion-Portrait-Campaign-Images-300ppi-01.jpg)
H&M SPRING 2021 DRIVES INNOVATION IN SUSTAINABILITY FURTHER — WITH A FASHION-FORWARD SPORTY MINIMALIST 90S VIBE
For Spring 2021, H&M takes another bold step in its sustainability efforts, leading the change within the fashion industry by scaling new innovative materials such as Agraloop™ Biofibre™, which has increased in scope and amount used since first introduced in H&M’s assortment.