![H&M’S COLOUR STORY COLLECTION PUTS A CONTEMPORARY, SUSTAINABLE SPIN ON COLOUR DYEING TECHNIQUES](https://images.squarespace-cdn.com/content/v1/50c4c4bae4b0e98ba8aae502/1618516308827-34TLYPUME8JDKG5ZFRWX/2073-Innovation-Portrait-Campaign-Images-72ppi-01.jpg)
H&M’S COLOUR STORY COLLECTION PUTS A CONTEMPORARY, SUSTAINABLE SPIN ON COLOUR DYEING TECHNIQUES
H&M announces the latest Innovation Stories collection, Colour Story. Following the first drop Science Story, the second drop celebrates new, more sustainable methods of working with colour.