![GET READY FOR THE PARTY: H&M’S INNOVATION CIRCULAR DESIGN STORY COLLECTION IS COMING](https://images.squarespace-cdn.com/content/v1/50c4c4bae4b0e98ba8aae502/1637790342500-5NKZ31NJ8D5QUF3WX2WK/2094-PR-Campaign-A4-Portrait-72ppi-4.jpg)
GET READY FOR THE PARTY: H&M’S INNOVATION CIRCULAR DESIGN STORY COLLECTION IS COMING
H&M’s pioneering new collection, Innovation Circular Design Story, celebrates two themes; sustainability and joy.
![H&M TEAMS UP WITH L.A.-BASED BROCK COLLECTION FOR A ROMANTIC YET SOPHISTICATED WOMENSWEAR COLLABORATION](https://images.squarespace-cdn.com/content/v1/50c4c4bae4b0e98ba8aae502/1623877833516-ZO5WIPJFDS23ABKA021O/1203_Portrait-72ppi-Campaign-05-0993544%E2%80%8B001.jpg)
H&M TEAMS UP WITH L.A.-BASED BROCK COLLECTION FOR A ROMANTIC YET SOPHISTICATED WOMENSWEAR COLLABORATION
H&M collaborates with the L.A.-based women’s brand Brock Collection. The focus is on modern romance — approachable opulence mixed with streetwise ease and a hint of past decades.
![FIND STRENGTH IN THE SILENCE WITH H&M’S MOST SUSTAINABLE SWIMWEAR COLLECTION YET. (Copy)](https://images.squarespace-cdn.com/content/v1/50c4c4bae4b0e98ba8aae502/1622144667439-YY82IG8396KZHVXPX3EU/1183B-Summer-Landscape-300ppi-2.jpg)
FIND STRENGTH IN THE SILENCE WITH H&M’S MOST SUSTAINABLE SWIMWEAR COLLECTION YET. (Copy)
H&M announced the launch of their summer 2021 swimwear collection. Their most sustainable swimwear collection yet, H&M’s summer collection, comprised of sustainably sourced fabrics, aims to change how women feel in their swimwear. This collection’s confident pieces bring a sense of warmth and calm amongst the noise of today.
![H&M COLLABORATES WITH LIYA KEBEDE’S LEMLEM FOR A JOYFUL, LAIDBACK WOMEN’S COLLECTION MADE FROM MORE SUSTAINABLE MATERIALS](https://images.squarespace-cdn.com/content/v1/50c4c4bae4b0e98ba8aae502/1619120881313-E0NEJKGG17Z64DQNR19X/1163-Aida-A4-72-dpi-Landscape-2.jpg)
H&M COLLABORATES WITH LIYA KEBEDE’S LEMLEM FOR A JOYFUL, LAIDBACK WOMEN’S COLLECTION MADE FROM MORE SUSTAINABLE MATERIALS
H&M collaborates with lemlem, the womenswear brand founded by Ethiopian supermodel, actress and women’s empowerment advocate Liya Kebede.
![H&M’S COLOUR STORY COLLECTION PUTS A CONTEMPORARY, SUSTAINABLE SPIN ON COLOUR DYEING TECHNIQUES](https://images.squarespace-cdn.com/content/v1/50c4c4bae4b0e98ba8aae502/1618516308827-34TLYPUME8JDKG5ZFRWX/2073-Innovation-Portrait-Campaign-Images-72ppi-01.jpg)
H&M’S COLOUR STORY COLLECTION PUTS A CONTEMPORARY, SUSTAINABLE SPIN ON COLOUR DYEING TECHNIQUES
H&M announces the latest Innovation Stories collection, Colour Story. Following the first drop Science Story, the second drop celebrates new, more sustainable methods of working with colour.
![H&M JOINS FORCES WITH MAISIE WILLIAMS AS GLOBAL SUSTAINABILITY AMBASSADOR TO CHANGE THE FUTURE OF FASHION](https://images.squarespace-cdn.com/content/v1/50c4c4bae4b0e98ba8aae502/1618345906579-9NB4ILJ1E5DSWFO9WLI1/5243-campaign-image-high-s-1.jpg)
H&M JOINS FORCES WITH MAISIE WILLIAMS AS GLOBAL SUSTAINABILITY AMBASSADOR TO CHANGE THE FUTURE OF FASHION
H&M announced a partnership with Maisie Williams to lead a worldwide initiative towards a more sustainable fashion future. In a major effort towards meeting the goal of only using recycled or other sustainably sourced materials by 2030,